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Alcohol costs the NHS £3.5bn per year

Alcohol related crime is valued at £11bn per year

Lost productivity due to alcohol equates to £7.3 bn

The human cost of alcohol misuse:

  • More than 1 in 25 adults are dependent on alcohol
  • Over half of the 172 people surveyed in the feasibility study said they have been negatively affected by alcohol misuse
  • In 2013, there were 8,416 alcohol related deaths in the UK

Our Strategy:

Supportive Services

We help support services by acting as an extension of their marketing activities.


Create a website to help people affected by alcohol misuse within their workplace, friends and family.


We work in partnership with related alcohol and drug associations to ensure we don’t duplicate activity. We also join the community together through fundraising events.

Marketing Activity

We will tackle the stigma around alcohol misuse and the associated issues.

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